![]() ![]() Tweet Eye helps eBay, Etsy and other online sellers easily utilize their Twitter and Tumblr accounts to increase traffic and sales. He adds that the company’s strategy has shifted from mainly troubleshooting to also responding to positive tweets, like a customer sending a photo of the hotel swimming pool accompanied by the question: “How about a drink?” Customers, says Moriarty, are trying to figure out if a big brand can be nimble enough to offer them personal attention. May 2016 - Tweet Eye Limited has launched their time saving, social media scheduling software. “We don’t want to pick up the phone and wait for the front desk we want to tweet and get on with our lives.” ![]() “It’s replacing calling the front desk for that subset of guests,” says Dan Moriarty, director of digital strategy for Hyatt. You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications. Hyatt Hotels & Resorts, an early social media adopter, has made a major investment in its digital presence the company has people working around the clock and responding in just minutes. ![]() Vandenberg, who counsels major brands on establishing social platforms, has tweeted American Airlines about everything from lost bags to dining suggestions at its largest hub, Dallas/Fort Worth International Airport. “Twitter is the most real-time tool we have.” “If you’re not listening in social, it’s like telling your call-center staff to take the next month off,” says Lucas Vandenberg, founder of Fifty & Five, a Redondo Beach, Calif.-based digital marketing agency. And the most savvy travel companies have responded, staffing up their social media teams and monitoring their feeds with an eye to increasing customer satisfaction and boosting brand loyalty. “Someone walked over and told me they had a room for me, all because of the tweet,” he says.įrom airline snafus to hotel hiccups, business travelers are turning to Twitter as a fixer. Loomly is great as a Twitter scheduler, because of its Twitter hashtag analytics tools and tracking of Twitter trends. However, a quick tweet sent from the cab before his arrival-“Hoping you can check me in early today, got a big presentation and need a nap”-did the trick and scored Reynolds a suite with an outdoor terrace. With a presentation looming, he asked the front desk at the W Hotel for an early check-in. Wil Reynolds, founder of Philadelphia-based digital marketing agency Seer, arrived in New York City on four hours of sleep. ![]()
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